This is a relatively new profession in our country. There are few good stylists, and even less so image consultants, so the demand for their services is high, as is the demand among employers.
They help put together a closet, accompany during shopping, create the right image for the client. If you are interested in fashion and want to work in this field, find out in the article where they train for such a specialist.
Who is he and what does he do?
A stylist and image-maker is a professional who combines two professions.
As a stylist, he or she can find the right clothes, the right hair and accessories for a person. As an image-maker, he can create a certain image to solve the client’s problems. Often such services are used by public people, show business stars, presenters, businessmen, politicians. They need to inspire confidence, reliability, success with their appearance.
What can a stylist-image-maker do for this purpose?
- Advise on the choice of clothes, shoes, accessories.
- Select hairstyles.
- Choose appropriate colors and fabrics for the client.
- Analyze and compose a closet.
- To select an overview for a certain event: an important meeting, a speech at a conference, a wedding.
The services of image-maker stylists are used not only by stars. For example, a person can ask for a consultation to understand how to hide certain features of his figure, ask to pick up makeup and clothes for a festive event.
Stylists work as consultants in brand stores. Advise customers what they should choose from new collections. They participate in photo shoots. They help to create images for models on shoots. They are hired on television. There they work with presenters and participants in shows.
What is the difference between a stylist and an image-maker?
A stylist helps you find an image for a specific event. The optimal style of clothing, color scheme, taking into account a person’s appearance type, hairstyle, jewelry.
The task of the image-maker is different – to form the right image depending on the goals of the client. For example, the head of a large company wants to go to the elections. He needs to look in such a way as to inspire confidence. To do this, not only the clothes are selected, but there are also lessons on how to behave in public, to speak, to hold on stage and much more.
It is easier to break down what the difference between a stylist and an image-maker is, using examples of situations where one or the other specialist is needed.
When do you need a stylist?
- Conducting photo shoots in different looks.
- Choosing a personal closet.
- You want to update your image and make it more fashionable.
- You need to choose clothing and hairstyle for the event.
- You want to understand which things will suit you and which are better not to wear.
When do you need an image maker?
- You need a new image for certain tasks (career advancement, a successful election campaign).
- Your status has changed, so you need to update your image. For example, you have been appointed to an executive position, and you need to look in accordance with your position.
- You need to create a new closet from scratch.
- You want to look younger or older.
- You need to choose clothes that will correct the features of your figure.
Pros and cons of the profession
Pluses
- An interesting job, especially for people who are interested in fashion.
- The profession can be mastered independently, including on courses.
- High income.
- Creative work, little routine.
- You always look fashionable and stylish.
- The opportunity to work remotely, to consult via the Internet.
- Many useful connections are formed.
- You can get individual discounts in stores and boutiques.
Minuses
- In order to earn a steady income, you need to gain regular customers.
- Often irregular working hours. For example, shopping companionship is often booked on weekends.
- The services of image-maker stylists are more in demand in large cities.
- Clients can be demanding.
- It is difficult for a beginner to start a career, but if you are persistent, the problem is solved.
How do I become an image-maker stylist and where do I start?
You can learn the profession either on your own or on a course.
The first way is the trial and error method. You can watch free lessons on YouTube, search for theory, and practice – on yourself and acquaintances. Gradually gain experience, feedback, and a client base.
The first customers can be friends and acquaintances. It will be useful for the image-maker to promote himself in social networks, especially Instagram and YouTube. In the beginning, you can give free advice, then you can charge a small fee for the consultation, increasing the rates as the number of orders grows.
Establish cooperation with stores, showrooms, and boutiques.
You can learn your profession faster on the courses. You will learn from professionals, you will be able to ask questions. There are programs that provide internships for beginners.